About Freehand Profit

Gary Lockwood (Freehand Profit)

ARTIST/DESIGNER/ILLUSTRATOR: [Hip-Hop head / sneakerhead]

"Difficult takes a day, impossible takes a week." - Jay-Z

*- known for destroying coveted kicks in order to make gas masks from them.

BIO

Freehand Profit is a California based artist who has a life long love for Hip-Hop. He grew up in Northern Virginia and went on to go to college at Corcoran School of the Arts & Design in Washington DC. In 2006 he moved to pursue his creative dreams in Los Angeles, where in 2010 he began a year long daily creative project called MASK365.

It was through this re-dedication to his art practice he discovered a new way of making art that not only spoke from a personal place but also resonated on a global scale. The masks speak to a world at war, civil unrest, and environmental destruction while reflecting a subculture consumed by consumerism. All done through an artistic process that is true to Hip-Hop traditions.

You can find out more about the work on FreehandProfit.com, through his extended bio & artist statements and through his Blog

FAQ

HOW MUCH FOR A MASK?

For the best answer to that question, CLICK HERE.

That depends on quite a few factors. The truth is each piece is it's own unique artwork so each new commission is custom tailored to the client, the budget, time frame/deadline, concept and more. Because each one of a kind mask takes hundreds of hours to complete over the course of weeks (sometimes months). A custom sneaker gas mask starts at about $4000.

HOW LONG HAVE YOU BEEN MAKING SNEAKER MASKS?

I made my first sneaker gas mask during my MASK365 in 2010. Since then I have gone own to create more than 125 unique and one of a kind sneaker masks - many of which are commissioned by fans, collectors and supporters like you!

"CAN YOU SMOKE OUT OF IT THO?"

I'm open about my support of both medical and recreational marijuana. And in fact some of my masks were built as functioning smoke rigs - but upon the client's request and when it fits the concept. When I chopped up Cheech & Chong SBs or the Skunk Dunks it's function then becomes integral to the art. But let's face it, how many of us really want to smoke out of a $6000 art mask? For the masses there's papers, for the stoner sneaker mask afficianados out there... I gotchu.